Getting your employees to make the most of their pension can be a tricky task. Engagement can make a big difference, and our videos and toolkit can help you find your voice.

Why engagement matters

Let’s start with the basics. Engagement means getting your employees to take an active interest in their pension. This could include nudging them to log in to their account, inspiring them to start planning for retirement or simply encouraging them to learn how their pot’s invested.

So why is it important today? After all, you’ve chosen a pension scheme for your workforce and more employees than ever are saving for retirement thanks to auto enrolment. But this isn’t enough. The majority of workers don’t choose how much money they contribute or check if they’re on track to be comfortable in later life. This means they risk not having enough to support themselves in old age.

This is where the power of engagement comes in. If your employees get the right messages at the right times, they can feel in control of their financial future. The more your staff know, the more confident they’ll be about making the right decisions. Together we can make this happen and we’ll support you to play your part.

Our new resources offer tips on effective engagement and give you the tools to put it into practice. This is just one of the ways we try to help your employees enjoy a better retirement.

Engage your employees

Watch our short videos recorded by Nest Insight Director, Will Sandbrook. He’ll talk you through the behavioural science behind why engagement can be hard and some effective techniques for starting the conversation in your workplace.

That’s not all. We’ve launched a new toolkit that’s packed with material you can use to speak to your employees at every stage of their savings journey. Planning your communications just got quicker and easier.

Behavioural barriers

Will starts by explaining some behavioural barriers that can make engagement difficult.

 

What to avoid

Will considers common engagement methods and reasons why they don’t always work.

 

What works

Framing and timing your engagement correctly leads to the best results. Will shares his tips for getting it right.

 

Nest’s engagement roadmap

Aniko looks at how Nest engages members throughout their savings journey and how you can be with your employees every step of the way.